Mint Season 7 episode 3 welcomes Lucas Campbell, head of web3 at Bankless.

In this episode, we dive into the exciting world of tokenized media and NFTs for content creators. We discuss the potential for monetization and engagement through these mechanisms, the challenges that creators face, and how Web3 can help solve them. We also explore the overlap between personal and professional experience as a Web3 user working at Bankless, and how the Bankless media strategy aligns with Defi community values. Finally, we offer tips for creators using NFTs to turn viewers into collectors and consider what to expect for the evolution of podcast NFTs in the coming years.

I hope you enjoy our conversation.

Timestamps

• 00:36 - Intro
• 05:32 - Biggest W in Content Creation and Token Scouting
• 06:51 - Fire Eyes
• 10:17 - Biggest Takeaways and Learning Lessons from Previous Project
• 12:06 - Systems in Place That Could Have Been Done Differently in the Previous Project
• 13:39 - Bankless' Media Strategy and Alignment with DeFi Community Values
• 15:09 - Overlap Between Personal and Professional Experience as a Web3 User and Working at Bankless
• 16:17 - Explanation of Podcast NFTs
• 17:46 - Inspiration for Launching Podcast NFTs and How They Fit into Media Strategy
• 20:58 - Creating Content Worth Collecting
• 22:30 - Splits for Tokenized Content
• 24:21 - Percentage Considerations When Selling a Podcast NFT
• 29:06 - Other Content Mechanisms to Explore
• 30:14 - Evolution of Podcast NFTs in the Next Few Years
• 31:26 - Impact of Tokenized Media and NFTs on Content Creation and Monetization
• 32:52 - Tips for Creators Using NFTs to Turn Viewers into Collectors
• 39:08 - Challenges Faced by Creators and How Web3 Can Help Solve Them
• 41:50 - Potential for Content Remixing and Interoperable Audiences in the Web3 Creator Economy
• 49:09 - Outro

Additional Resources

• Lucas’s Twitter
• Bankless
• Episode Transcript

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