Intelerad recently completed a rebrand in May 2024. In this episode Josh and Jordan spend time unpacking the reasons Intelerad decided to pursue a rebrand, the process they followed to get there, as well as the outcomes in terms of brand essence and strategy, visual identity, and market impact.

Here’s a little more about Jordan.

As CEO of Intelerad, Jordan Bazinsky is committed to improving global human health through advanced imaging technologies. He is entrusted with ensuring that Intelerad’s vision aligns with their clients, and ultimately patients, in supporting their unique healthcare journeys.

Jordan has spent over two decades applying technology and design thinking to drive positive change in healthcare– expanding access, improving outcomes, and lowering costs. He most recently served as Executive Vice President at Cotiviti, delivering billions of dollars in measurable value for some of the largest stakeholders in the healthcare community. He has proven leadership experience in understanding the market, developing growth strategies, and scaling transformational healthcare companies, including: Cotiviti, Verscend, Verisk Health, and The Advisory Board.

Jordan earned an MBA from Harvard University and a bachelor’s degree from Duke University, where he previously served on the Board of Trustees.

What you’ll learn about in this episode:

• Who Intelerad is and what they are trying to accomplish in the advanced imaging technology space
• Why Intelerad decided to pursue a rebrand
• The reasons why Jordan believes branding should be viewed as a ROI generating activity by companies
• The concepts and ideas that inform Intelerad’s new brand essence
• The impact that the brand has had with customers and patients so far
• The ways that that essence informed the new visual identity of the brand Jordan and Intelerad’s vision for the next five years

Additional resources:

• Josh Dougherty on LinkedIn
• Jordan Bazinsky on LinkedIn
• Josh Dougherty’s speaking site
• Intelerad’s Website
• A Brave New’s Website