The Business of Fun

Unpacking the Intersection of ASO, Marketing, and AI in Gaming with Anton Tatarynovich

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In this episode of The Business of Fun podcast, Anton Tatarynovich, Senior ASO and ASA Manager at Freeletics, joins our own Jonathan Fishman to discuss the evolution of app store optimization (ASO), the importance of aligning ASO, performance marketing teams, CRM teams, and activation teams, and the role of AI in ASO.

Episode Resources:
  • Anton Tatarynovich on LinkedIn
  • Freeletics Website
  • Zynga Website
  • mavens, a Zynga Company Website

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