In today's episode I'm joined by Tibor Meréy, Managing Director and Partner at Boston Consulting Group. Tibor is leading BCG's metaverse initiatives and therefore has an excellent overview on the space. 

The term metaverse has become a buzz word that is used everywhere, but it still appears to be hard for many people to fully grasp. That's why I think it is very interesting to get the perspective from somebody who has been consulting brands and enterprises on a strategic level for more than a decade. Also, hearing how serious BCG is already investing and building in the metaverse is a very strong signal to the entire web3 space. 

Some of my highlights of this episode: 

👨‍🏫 Tibor defines the 3 core pillars of the metaverse and why he thinks it is okay to not have a one-sentence definition 

💰 Why does BCG care about the metaverse and is focussing so much on it? What is in for a $10bn+ consulting firm? 

📈 Introducing the "5+1 adoption flywheel" and some key obstacles that need to be overcome to achieve wider adoption amongst consumers

💼 Looking into the broad range of use cases the metaverse enables, verticals it is most relevant for and discussing some examples from BCG's projects 

💻 The role that Apple might play in the metaverse or the suprising strategy they are already implementing today