Unpacking the Psychology of the Ten Steps to the Sale" is the podcast for sales professionals who want to go beyond the mechanics of a sales process. We dive deep into the psychology behind each of the ten steps to the sale, revealing not just what to do, but why it works. Learn how to master each stage, from rapport-building and discovery to overcoming objections and closing, by understanding the motivations and biases that drive human decision-making. Each episode provides a clear, actionable guide to turning a predictable process into a powerful, psychological advantage.