The CPA Advisory Show

Unpacking The Subscription Business Model For Firms with Ron Baker

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Jeremy and Chris are kicking off 2023 with a bang with special guest, the legendary Ron Baker (@RonaldBaker on Twitter). Ron is the co-host of The Soul of Enterprise podcast, along with friend-of-the-show Ed Kless, Ron is also the author of 7 best selling books, soon to be 8 with Time's Up, and a true thought-leader in the profession. The key takeaways from the episode are:

  • The difference between a subscription model and a recurring fixed fee model
  • "Plusing" your services and selling the promise of enhanced future value
  • KPIs for the subscription model
  • The P&L for this model gets flipped on its head. We unpack that with Ron.
  • How should a firm that's currently billing by the hour move to a subscription model?

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    Jeremy Wells on Twitter @JWellsCFO

    Chris Hervochon on Twitter @ChrisHervochon

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    The CPA Advisory ShowBy Jeremy Wells, CPA, EA & Chris Hervochon, CPA, CVA