In this episode of IPOS Unplugged, Tim Nash and Samm Lloyd, joined by IPOS Head of Creative Scott Waldron, dive into Jordan Brand’s latest campaign; Unbannable. A masterclass in brand storytelling, this campaign reimagines what would have happened if Nike had never paid the fine for Michael Jordan’s infamous black-and-red sneakers.

From deleting Jumpman’s Instagram to banning Jordan-related searches and song lyrics, Nike built a world where Air Jordans never existed. This isn’t just nostalgia, it’s a bold statement on legacy, rebellion, and the power of connected storytelling.

How does this campaign set a new standard for brand marketing? What can other brands learn from Nike about rewriting their own history? Tune in as we unpack one of the most talked-about campaigns of the year.