Amplitude is a product intelligence, a.k.a product analytics platform. Founded in 2012, the company has grown to be one of the leading platforms of its kind. That’s largely in part because of their product-led growth strategy. A strategy that works uniquely well given what its platform is.

In this engaging podcast episode, we plunge headfirst into the complex and intriguing universe of product analytics, with none other than Justin Bauer, the esteemed Chief Product Officer at Amplitude, as our guide. Justin reveals the often-overlooked intricacies involved in comprehending customer journeys and behaviors and the role of North Start Metrics.

The challenge lies not just in mapping out these journeys but in identifying the key patterns, understanding the drivers behind the behaviors, and then translating these insights into effective strategies for business growth. He emphasizes that revenue generation should not be the ultimate goal but a natural consequence of delivering superior value to customers.

Main takeaways:

• Amplitude has evolved from a product analytics tool to a comprehensive digital analytics suite, including a recently launched Customer Data Platform (CDP).
• Having a North Star metric is crucial, as it reflects the aggregate value delivered to customers, and revenue should be a function of this value.
• Understanding customer journeys and behaviors is key for business growth. Tools like Amplitude can help analyze these behaviors and improve activation and engagement.
• Reverse ETLs extract data from your warehouse, transform it, and load it into a third-party system, making the data operational and enabling users to leverage any piece of data from any tool.
• Building a successful growth stack involves the importance of measurement and closing the loop to understand if messaging is effective and partnering with a vendor who takes an open ecosystem approach.

Top Tools

• Amplitude – A real-time, event-based analytics tool focused on improving product conversion, engagement, and retention by visualizing customer journeys.
• HighTouch – A Data Activation platform that syncs data from data warehouses to business tools, facilitating customer data exploration without engineering effort.
• dbt (data build tool) – A command-line tool empowering analysts and engineers to transform data in warehouses using SQL, handling the Transform in ETL.
• Snowflake – A cloud-based data platform offering data storage, processing, and analytics, supporting a wide range of workloads across major cloud platforms.
• Intercom – A customer engagement platform enabling real-time interactions between businesses and customers through various communication channels.
• AppCues – A user onboarding platform assisting in creating personalized in-app experiences and collecting customer feedback without developer involvement.
• Google Sheets – A web-based application for real-time creation, modification, and sharing of spreadsheets, part of Google’s free office suite.
• Datadog – A monitoring and analytics tool for IT and DevOps teams, providing observability and real-time security monitoring for cloud-scale applications.

Join us as we journey to the bleeding edge of the modern tech stack. You’ll hear from real experts how to nail your strategy, build a revenue machine, and take your sales to the next level.