Jimmy DeGroot and Kyle Bullock unpack the transformative ideas behind Unreasonable Hospitality by Will Guidara and apply them to real-world small business leadership. From five-star restaurant service to unforgettable spoons 🍨, we explore how passion, specificity, and unreasonable expectations can turn everyday tasks into brand-defining experiences. Whether you're managing a jewelry store, a coffee shop, or anything in between, this episode will inspire you to: ✅ Stop looking for the “perfect hire” ✅ Start cultivating leadership from within ✅ Assign meaningful ownership to your team ✅ Discover hidden passion that elevates your customer experience