Welcome to a brand-new episode of The Good, The Bad, and the Foodservice Industry, where we explore the intricacies and tales from the heart of the foodservice world. 

We're bringing you a thought-provoking discussion on-site from the MAFSI 2024 conference around "Unreasonable Hospitality," a book written by Will Guidara, the former general manager of the renowned Eleven Madison Park in New York City. The book is structured as a series of powerful reflections, aiming to inspire businesses and individuals alike to elevate their approach to hospitality. Through his unique lens, Guidara argues that the essence of a memorable dining experience extends far beyond the food itself—it's about the warmth and care that guests receive, creating lasting memories.

Whether you're a restaurant owner, rep, or manufacturer, Unreasonable Hospitality offers valuable lessons on creating memorable experiences that can distinguish your business and enrich your personal life.