In this episode, We dive into the "Hudson Method" of paying micro-creators for high-volume ad creative and debate whether the strategy is a content unlock or a cash-flow landmine for smaller brands. 

We also unpack the hard truths about enforcing wholesale minimums and why siloing your audience into dead Facebook groups is a community-building trap. 

Tune in to find out why rolling up your sleeves to do unscalable, in-real-life things might be the ultimate key to staying alive in today’s e-com landscape.

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