He has spent the last decade educating people through his tech content. Here is the blueprint no one gave him. In this episode of Unscripted with Raygan, we sit down with Dessy Ocean - one of Ghana's most recognized tech content creators.
Desmond started creating tech content in university with nothing but a smartphone, and 10 years later, he has built a brand with 300K followers on TikTok, 154K on Instagram, and a fully registered content business working with local and international brands. In this conversation, we covered:
1. How to start tech content with only a smartphone, no camera, no budget
2. The pivot from coding tutorials to gadget reviews to a full media business
3. When and how the money started coming in (5 years in, and the first big job paid $1,000 when he quoted $100)
4. The formula Dessy uses to price his content for Ghanaian and international brands
5. Why brands audit your content history and the illegal content trap that ends creator careers
6. Values: the gig he turned down, even though the money was mind-blowing
7. Ghana vs. international brands: what each side is actually looking for
8. How he and a colleague posted 3 videos a day for an entire year, and what it unlocked
9. The honest state of Ghana's content space and what needs to change
10. Why he's looking to move into talent and partnership management for Ghanaian creators
CONNECT WITH DESSY Dessy Ocean:Instagram: instagram.com/dessy_ocean TikTok: tiktok.com/@dessy_ocean Twitter/X: x.com/@dessy_ocean YouTube: youtube.com/@dessyocean Support the Show: https://buymeacoffee.com/rayganofficialCONNECT WITH RAYGAN:https://linktr.ee/rayganofficialCONNECT WITH UNSCRIPTED:https://linktr.ee/unscriptedwithrayganJOIN THE UNSCRIPTED COMMUNITYhttps://tr.ee/HZsqNl🎵 Music used in this video is from Epidemic Sound.Get 30 days free using this link: https://share.epidemicsound.com/gu55sw📌 Don’t forget to like, comment, and subscribe for more inspiring interviews!