UnSelling: The New Customer Experience by Scott Stratten| Episode 223

In this episode Scott Statten takes a deep dive into his book, Unselling, where he reveals the secrets of what really influences purchasers’ decisions.In his book Stratten provides the keys to unlocking the mysteries of successful customer service and debunks a lot of nonsense that other marketers and marketing books talk about. The goal of the book is to teach you the most effective form of selling, how to create loyal, recurring customers, how to overcome customer service failures, and where to focus your marketing efforts.This book is perfect for entrepreneurs who have an understanding of sales and marketing, but are looking for a better, longer lasting solution to keep customers buying from you.About Scott Stratten:“I am the un everything, unmarketing, unselling, co-host of the unpodcast, and unsatisfied with the way things are being done in business.I realized after being an old-school sales and training manager back in the day, that sales were focused on the transaction. You put all your eggs in the sales basket and once you had the transaction we handed it off to some other department and that’s where we kind of dropped the basket and all the eggs broke. The point I am trying to make is that everybody is in sales because the way to lead to future sales is to make sure that we make the customer ecstatic to be part of our organization and that starts at the transaction all the way through to the delivery.” – Scott StrattenFor a detailed summary of Unselling according to Scott Stratten CLICK HERERelated Books:Escape The Expected by Tom TrushHigh Paying Clients by Trevor CraneThe Entrepreneur’s Guide to Sleaze-Free Selling by Julia KlineFor more advice, tips, and stories on entrepreneurship, join our community on Facebook and Twitter.