In this episode of Unshakeable Talks, Katy chats to sales and business mentor Jenna O’Keefe about what it really takes to build a wildly successful business as a woman - without burning yourself into the ground or playing small to make other people comfortable. They talk about leaving corporate burnout, finding the courage to back yourself, failing fast (and often), pricing boldly, and why confidence, identity, and environment matter more than any strategy ever will.
Key Takeaways:
Confidence is not a personality trait - it’s a skill you build
Confidence isn’t something you’re born with, it’s something you create through action, self-trust, and repetition. Every brave decision compounds, and the more you back yourself, the more unshakeable you become.
You cannot innovate if you’re terrified of failing
Failure isn’t a personal flaw - it’s data. The women who grow the fastest are the ones willing to test, flop, learn, and move again without making it mean something about their worth.
Your environment determines your expansion
Putting yourself in rooms that stretch you changes how you see what’s possible. When you upgrade your surroundings, your standards rise automatically - and so do your decisions.
Strategy won’t save you if your identity isn’t solid
You can have the best plan in the world, but if you don’t believe you’re worthy of success, you’ll sabotage it. Identity work is the foundation - strategy only works when it’s built on self-belief.
High standards are not ‘too much’, they’re leadership
Being intentional with your energy, time, and boundaries isn’t selfish, it’s necessary. The way you treat yourself sets the ceiling for your business and the people around you.
If you enjoyed this episode - you can connect with Jenna on Instagram - @jennaokeefe.co
Access Jenna’s free Crickets to Cash training here and learn how to turn your content into predictable sales.
Download The Identity Shake-Up Audio for free here - a 5-minute energetic reset for the woman who’s outgrown who she used to be.
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