In this episode of the Unshakeable Talks, Katy chats to Emma Rothwell, founder of The Quirky Giraffe to understand exactly how she built a six-figure business from a £500 investment… from her boyfriend’s parents’ garage.
What started as a lockdown side hustle quickly turned into something much bigger, as Emma talks about how she went from corporate marketing to running a fast-growing e-commerce brand all by following her intuition, taking risks, and saying yes to every opportunity.
Emma also shares the behind-the-scenes about her experience on The Apprentice, the reality of being thrown into high-pressure environments without your support system, and how what felt like failure at the time became the catalyst for her biggest identity shift yet.
This episode is a powerful reminder that confidence isn’t something you’re born with… it’s something you build through experience, resilience, and backing yourself when it matters most.
Key Takeaways:
You don’t need perfect conditions to start
Emma built her business with a £500 investment during lockdown, proving that you don’t need the perfect plan, timing, or setup to begin… just a willingness to take action and figure things out as you go.
Your environment shapes how you show up
Being removed from her support system during The Apprentice experience showed Emma just how much confidence, performance, and identity are influenced by the people around you.
Confidence is built through experience, not theory
From starting a business to appearing on national TV, Emma’s journey shows that real confidence comes from putting yourself in uncomfortable situations, not waiting until you feel ready.
Sometimes what feels like failure is the turning point
Being voted off The Apprentice in week one felt like a huge setback, but ultimately became the moment that shifted Emma into a new level of self-trust and internal confidence.
Standing out matters more than fitting in
In a saturated market, Emma built her brand by doing things differently… from bold marketing ideas to creating content that stops the scroll and gets people talking.
Build your business with an exit in mind
From the start, Emma approached her business with long-term vision - understanding whether she wanted to run it for lifestyle or scale it to sell, and making decisions accordingly.
If you enjoyed this episode, you can connect with Emma on Instagram and explore The Quirky Giraffe here.
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