The sustainable fashion industry is just getting started, and ultimately, it’s a game of standards, says co-founder and CEO of Unspun Walden Lam on the first episode of Up To Speed with UBS. In conversation with Gen.T’s Lee Williamson, Lam shares why brands prefer to talk about banana materials over excess inventory, what’s more sustainable than a kimono (hint: not much) and what will drive fashion’s biggest sustainability successes. As Lam explains, “we need to reduce impact versus everything being part of a marketing campaign.”

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