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When we take a close look at our businesses, we normally focus on growing our customer base and do sales, sales, sales.
Nonetheless, customer retention is a lot more profitable than working on getting new business continually.
In today’s topic we will discuss ways we can profit and grow from focusing on customer retention vs sales.
By Edith Duran; Inez Nazario-VegaWhen we take a close look at our businesses, we normally focus on growing our customer base and do sales, sales, sales.
Nonetheless, customer retention is a lot more profitable than working on getting new business continually.
In today’s topic we will discuss ways we can profit and grow from focusing on customer retention vs sales.