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Jay Bilas and I challenge the claim that NIL and the transfer portal make college athletics “unsustainable,” and we point out how the industry keeps finding money for everything except athlete compensation. We argue for player choice, smarter support systems, and a path that looks more like contracts and collective bargaining than one sided restrictions. 
• why “unsustainable” gets used selectively when athletes get paid 
• facility spending, bloated staffs, and incentives to spend every dollar 
• what “guardrails” really means and why education beats restrictions 
• fairness comparisons to other students who can monetize talent 
• contracts as a way to balance stability and athlete choice 
• collective bargaining as a legal path to minimums, maximums, and conditions 
• why the NCAA’s preferred federal fixes raise antitrust concerns 
• transfer portal decisions, resilience, loyalty, and subjective “right reasons” 
Tune in next week. Check us out, athleticfortitude.com, download the pod, subscribe to our YouTube channel. Five stars only, baby. Appreciate you guys. 

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