from Artists Presented by Dr. Martin J. McDermott, Monday, December 22, 2025, 5PM EST, Thomas Yoseloff Business Center Stavros Niarchos Foundation Library

Overview

Discover entrepreneurship through the arts, not just boardrooms or textbooks.

**This event will be online only**

Discover entrepreneurship through the arts, not just boardrooms or textbooks.

Martin J. McDermott discusses how to apply creative artists' insights to boost your business skills.

Topics covered include -

Life Lessons on Entrepreneurship from Artists

Entrepreneurial Types

Creative Entrepreneurship

Bootstrapping

Crowd funding

Keeping Score

Innovation

What if the secrets to life and business success weren't found just in boardrooms, textbooks, and journal articles, but on backstage passes and stages? Rock Star MBA shares the untapped knowledge and wisdom acquired by rock stars and artists. While the book primarily focuses on stars from the hard rock genre, it also features a diverse range of artists, including actors, painters, and musicians from other genres. After decades of pursuing their craft, Dr. McDermott noticed that many performers had become wise individuals with interesting perspectives on life, business, marketing, entrepreneurship, and leadership that could and should be shared in the classroom. Reading this book will allow you to apply their wisdom, success strategies, best practices, and unique viewpoints. This book challenges you to see the world differently— where art and business are not opposites, but complementary ways of understanding creativity, value, and human connection. 

Class is now in session!

www.RockStarMBA.com