Untapped Marketing

The Return of Live Events: Planning For Success | Episode 27

Face-to-face events can be a great way to generate new meetings and network with potential new clients. However, events are not a golden ticket and simply 'showing up' will not guarantee success.

Planning is crucial and in order to make the most of an event, companies need to do their homework long before the event commences. This episode gives a framework you can use to plan for live event success. 

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What To Do When Your Leads Aren't Converting | Episode 26

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Omnichannel Marketing: What To Consider | Episode 25

Omnichannel marketing is all about making sure a customer's interaction with a brand is consistent and seamless. There are things to consider before adding spend and resources to an omnichannel strategy.  

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Cold Emails That Work | Episode 24

Cold outreach is hard. Lead generation is hard. Demand generation is hard. Here are some secrets I've learned from sending ten years of trying to get prospects to engage with cold marketing emails.

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Summary

Bounce Rate Versus Exit Rate & How To Calculate Both | Episode 23

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Useful Resources

ttps://www.optimizely.com/optimization-glossary/bounce-rate/

https://www.wordstream.com/blog/ws/2016/04/07/reduce-bounce-rate

Summary

Your leads-to-close ratio represents the number of sales you made compared to the number of leads you began with. To calculate this listen to this short podcast. (Calculation explainer starts at approx 43 seconds in).

Thanks to a UK Start-Up Listener for the inspiration for this explainer episode.

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Summary 

Mentoring can transform how business leaders achieve their goals. However, mentees often struggle to get the most value from their hired consultant. This episode gives real advice on how to maximize the relationship between mentor and mentee. 

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Thanks for listening.

Episode 20

Lead generation and demand generation may sound the same, but these two strategies can help your business in different ways. Listen to unpack exactly how. 

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Outsourcing Digital Marketing : Should You Do It?

Are you on the fence about outsourcing some or all of your marketing function? This podcast will clear things up for you.

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Pricing is one of the most important growth levers in your business. In this podcast I'll look at how to use pricing structuring to plan B2B SaaS pricing strategy to fit your market. 

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