As states across the Middle East turn their sites towards economic diversification, tourism is emerging as a point of emphasis in all major economies in the region. Today, the Middle East hosts roughly 90 million travelers each year. With places like Saudi Arabia and the UAE putting significant investments into large-scale tourism projects, this sector is likely to grow in years to come. 

Helping us understand the Middle East tourism sector is Muzzammil Ahussein, CEO of Almosafer. Almosafer, a subsidiary of Seera Group, is Saudi Arabia's largest travel company. In June 2022, Almosafer recorded the highest levels of consumer travel bookings in its history, exceeding pre-pandemic levels by 27%.