UNTHNKBL LIVE

UNTHNKBL LIVE Episode 11 - "The Liquid Enterprise" Part Two

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Part Two of the audiobook of The Liquid Enterprise, Michael Bayler's seminal work on the impact of networks on disruption, strategy, innovation and transformation.

We explore two critical strategic traps that business falls into, when confronted by the extreme turbulence of today's marketplace.

  • The Efficiency Trap challenges the over-dependence on digital transformation, which, while certainly offering short-term efficiency improvements, does not adequately equip the enterprise for future flexibility, innovation and therefore growth.
  • In fact, it can freeze both strategy and capabilities in the period when the program was launched.
  • The Experience Trap clarifies the historical origins of the focus on CX.
  • While acknowledging that it remains an important priority, we explain how and why it needs thinking and reframing in order to be fit for today and tomorrow.


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    UNTHNKBL LIVEBy Michael Bayler