No Value Proposition. No Growth.

Throughout 2025, I’ll be examining - with regular contributions from fellow travellers - the many and ever-changing facets of value in the 21st century.

This is the second piece in the series, continuing our investigation of the value proposition.

Assuming we all agree about the central importance of carefully shaped value propositions, why is it that - especially in innovation-driven sectors where they’re obviously critical to success - we so rarely find the work adequately done, with - sin of all sins - a lot of money left on the table?