How GAFA and NATU overturned value

For the fifth article in this series, we move on from digital disruption to explore how this century’s giant network innovators have gone further in overturning previous models of innovation and growth, by leveraging unprecedented new models of value.

As we’ll come to see, the quite similar philosophies that these giant disruptors have adopted do not, in themselves, hold the magic key. They are all propelled by the power and speed of The Network.

And it’s The Network itself, in fact, that is the great disruptor. In other words, the medium itself has become both riveting opportunity and relentless threat.