25 years ago, two strategists published their first books.

Dr William Webb, prior to joining Ofcom as a founder, drew on his work at Motorola to produce The Future of Wireless Communications, which accurately predicted many of the mobile technologies and services that we now use every day.

Michael Bayler, with co-author David Stoughton, produced Promiscuous Customers: Invisible Brands, the first in-depth examination of how digital media and networks would revolutionise customer experience and value, and the still-unfolding implications for business innovation, transformation and growth.

In the first of a short series of UNTHNKBL LIVE podcasts, the two authors compare and share their key strategic learnings over the remarkable quarter-century that has followed.

Their conversation contains important lessons from the very different - yet now inextricably-linked - perspectives of engineering and enterprise leadership.