Bubu's CEO talks about the value of diversification, shares some creative binding techniques and points to a digital future for the company.

Bubu has a rich 80-year history in bookbinding. How has its CEO, Thomas Freitag, managed to maintain the company's traditional craftsmanship while adapting to modern digital printing technologies?

Find out in this episode of the "Unvarnished" video interview series. It features Thomas and the ongoing evolution of Bubu, based in Zurich, Switzerland.

Gain ideas and inspiration from Thomas as he talks about ...

• Bubu's legacy and evolution
• What promoted Bubu to diversify into digitally printed photobooks and archival storage
• Creative binding techniques
• Market demand and growth in Switzerland
• How the Bubu teams engages with customers
• Sustainability in the bookbinding market
• Bubu's bright future