In this riveting episode of Digital Marketing Domination, host Jamil Zabaneh welcomes Ulli Appelbaum, a seasoned expert in brand positioning, to share his profound insights on crafting a compelling brand identity. Dive into a discussion that unravels the essence of brand positioning at the intersection of frame of reference, consumer drivers, and competitive advantage. Ulli reveals the art of forging powerful brand associations destined to shape the market's view for the next 3-5 years. Listeners will gain invaluable advice on evaluating and refreshing brand identity while focusing on the pivotal roles of consumer experience and company strengths. Whether you're looking to revolutionize an established company's image or nurture a budding brand, this episode is an indispensable resource for marketers aiming to dominate the digital landscape.