In this episode of Bad Decisions with Jim Banks, Boris Beceric, a PPC consultant specialising in Google Ads, joins Jim to discuss the challenges and insights of Google Ads advertising strategies.

We discuss the :

- Subjectivity of "cheap" in marketing

- The impact of AI in Google Ads

- The challenges in data tracking and understanding the value of conversions

- The role Google reps play in managing Google Ads accounts

- The importance of aligning strategies with client objectives

🧰 Resources mentioned or used making this episode 🧰

• Descript - Video editing, filler word removal
• Manychat - Chatbot flow builder
• Lucky Orange - Dynamic heatmap, visitor activity tracking
• Ecamm Live - Live Streaming and video production
• Notion - Podcast workflow and episode distribution
• Semrush - SEO, keyword research
• Opus Clips - Create short video clips using AI
• Castmagic - Turn podcast episodes into content using AI

I have one small favour to ask, as you listen to the episode would you please follow the show on whichever platform you prefer to listen to podcasts on.

If you prefer video podcasts then I suggest YouTube or YouTube Music as your best choice and you can subscribe to receive notifications of future episodes.

For audio, find and follow the podcast on Apple, Spotify, Amazon Music or wherever you choose listen to listen to your favourite digital marketing podcast, just search for Bad Decisions with Jim Banks.