In this episode of the Lifelong Customer Podcast, we sit down with Doug Howarth, CEO of Hypernomics, Inc., to explore the fascinating world of hidden dimensions in business. Doug shares his journey from working at Lockheed to discovering a unique perspective on markets and consumer behavior. Through real-life examples, such as the impact of dimensions on purchasing decisions, he reveals how companies can leverage these hidden dimensions to gain a competitive edge.

Discover how Hypernomics, Inc. helps businesses visualize markets in multiple dimensions, enabling them to make informed decisions about product pricing, demand, and market positioning. From electric car manufacturers to restaurants, Doug demonstrates how understanding and analyzing these dimensions can lead to significant revenue growth and prevent costly mistakes.

If you're an entrepreneur or a business leader looking to navigate the complexities of pricing, demand, and market dynamics, this episode is a must-listen. Join us as we dive into the world of hyper genomics and unlock the potential of hidden dimensions in your industry.