Is there a tool that can help you understand how your podcast ranks for specific keywords? Or how podcast SEO can dramatically impact your show's discoverability and growth? Today’s guest took on that challenge and created something remarkable.

In today’s episode of Podcasting Tech, host Mathew Passy chats with Scott Wyden Kivowitz, a photographer, community manager, and podcaster, about the Podcast Rank Report—a tool that helps podcasters see where their shows rank for specific keywords on major platforms like Apple Podcasts and Spotify.

Scott is a seasoned podcaster who has been in the podcasting space even before it formally existed, and his extensive background spans across music recording, photography, and podcasting. He is a podcast host at Imagen where he helps photographers with their workflows using AI-powered photographic post-production services.

He shares his journey into podcasting and how he learnt to overcome his insecurities and today he considers himself successful in many ways including his Karate journey.

IN THIS EPISODE, WE COVER:

• Scott’s early journey in podcasting: From recording on a boombox to combining photography and podcasting expertise. (00:02:13)
• The influence of podcasting for business: How Scott used his Jersey Brand podcast to engage local businesses during the pandemic. (00:04:53)
• Introduction to the Podcast Rank Report: What it is and how it helps podcasters understand their rank for specific keywords. (00:08:05)
• Insights and challenges of podcast SEO: Scott’s findings and the complexities of different platforms' algorithms. (00:12:27)
• The need for standardization in podcasting: Scott’s thoughts on improving universal standards for better reporting and integration across platforms. (00:18:33)

Links and resources mentioned in this episode:

• Scott Wyden Kivowitz’s website:
• scottwyden.com
• Podcast Rank Report:
• scottwyden.com/podcast-rank-report
• Social media links:
• Scott Wyden’s LinkedIn
• Scott Wyden’s Instagram
• Scott Wyden’s Youtube
• Recommended hardware: Zoom H6 essentials:
• https://amzn.to/43Gs2Gb 

Join us and understand how podcast SEO can dramatically impact your show's discoverability and growth. Scott’s tool brings valuable insight into how your show ranks, which can help you fine-tune your content strategy. Discover how you can leverage this information to boost your podcast's success.

**As an Amazon Associate, we may earn commissions from qualifying purchases of podcasting gear from Amazon.com. We also participate in affiliate programs with many of the software services mentioned on our website. If you purchase something through the links we provide, we may earn a commission at no extra cost to you. The team at Podcasting Tech only recommends products and services that we would use ourselves and that we believe will provide value to our viewers and readers.**

For additional resources and insights visit podcastingtech.com or follow us on social media:

• Instagram: @mathewpassy
• LinkedIn - /mathewpassy
• Threads: @mathewpassy
• Twitter/X: @mathewpassy
• Facebook - /podcastingtech, /mathewpassy

PODCASTING TECH IS POWERED BY:

• Captivate - Easy, professional podcast hosting to create, grow and make money from your podcasts
• Podpage - Build a beautiful podcast website in 5 minutes
• Riverside.fm - Record Podcasts And Videos From Anywhere
• Castmagic - 10x Audio Content With AI
• Podmatch - Matching Hosts and Guest for Podcast Interviews
• Hostinger for Website
• Podgagement - Engage your audience and grow your podcast!

EQUIPMENT IN USE:

• Rodecaster Pro 1st Gen (No longer available). Consider the Rodecaster Duo or Rodecaster Pro II
• EV RE20 with 309a Shockmount 
• Rode PSA1+
• iPhone continuity camera but previously the Logitech Brio 4k
• DCMEKA In-Ear Monitors
• BusyBox Smart Sign