Join us in this episode of the Lifelong Customer podcast as we sit down with Brian Doyle, President & CEO at Holden Advisors.

Discover the journey of a former Air Force pilot turned pricing and sales strategy expert. Brian shares invaluable insights into the world of revenue optimization, shedding light on how Holden Advisors assists their clients in reaping the profits they truly deserve.

Learn about the power of value-based pricing, skillful negotiation tactics, and how to instill confidence in sales teams even when facing tough procurement challenges. With a touch of humility, a hunger for innovation, and a knack for smart decision-making, Brian's leadership wisdom shines through, offering advice that's applicable across industries.

Tune in to uncover strategies for growth, leadership lessons, and the art of being a respectful peer in any setting.