The episode revolves around the remarkable ascent of the artist Sumioki, whose impact on the music scene is both profound and transformative. We delve into his unique background, tracing his roots from Margao, Goa, to his emergence as a significant figure in contemporary music. Our exploration reveals not merely his individual talent but also his role as a catalyst for an entire regional scene, embodying the potential of independent artistry in a challenging landscape. We discuss the layers of his musical identity, the philosophy behind his name, and the rich tapestry of influences that shape his sound. Ultimately, Sumioki's journey serves as an illuminating blueprint for aspiring artists, illustrating how authenticity, determination, and community can culminate in substantial cultural change.

Who is

Born and raised in Goa, far from the hustle of Mumbai’s music industry, Tsumyoki is rewriting the rules of Indian hip-hop. At just 22, he’s already signed to Divine’s Gully Gang and crafting a sound that fuses trap, pop, and local Goan vibes with English lyricism and raw emotion.

Tsumyoki—real name Nathan Joseph Mendes—isn’t just a rapper. He’s a producer, a storyteller, and the voice of a generation that lives between worlds. Whether he’s spitting bars about ambition, heartbreak, or identity, his music hits with both intensity and intention.

In this episode, we dive into the evolution of an outsider turned pioneer. How did a kid from Goa catch the ear of India’s top hip-hop label? What does it mean to make English rap in a multilingual country? And how is Tsumyoki blending local roots with global sounds to make something entirely his own?

Takeaways:

• The journey of Sumioki illustrates the profound impact of family support on artistic ambition and success.
• Sumioki's rise in the music industry exemplifies the significance of independent artistry within a challenging environment.
• His artistic identity is deeply rooted in cultural heritage, which he skillfully integrates with contemporary influences.
• The evolution of Sumioki's discography reveals a relentless pursuit of growth and innovation in music.
• Sumioki's collaboration with Gully Gang Records marks a pivotal moment, enhancing visibility for Goa's music scene.
• Through his story, we can observe how authenticity and community are essential in today's music landscape.

Companies mentioned in this episode:

• Sumioki
• Tsumioki
• Gully Gang
• Kid Mange
• Nuclea
• Connor Price
• Oliver Tree
• Ritviz
• Divine