Summary
In this episode, Sean dives into the importance of user research and discovery in finding problems worth solving. He emphasizes the need to validate the market demand before building a product and shares insights on the volume of interviews required. Sean also recommends conducting research in a sprint format to uncover patterns and make informed decisions.

Key Points

• Building a B2B SaaS or product requires starting with a problem worth solving.
• Validation of market demand is crucial before moving forward with development.
• The number of interviews is not as crucial as identifying patterns in the data.
• Narrow target markets can lead to quicker problem discovery.
• Wider target markets may require more interviews for diverse insights.
• Conduct research in sprint format, with 3-5 interviews per sprint.
• Learn from previous interviews to refine the research process.

Quotes

• "You have to start with a problem worth solving."
• "It's not about the number of interviews, but the patterns in the data."
• "The decisions on target market impact the effort and time required."
• "Conduct your research in sprint format for focused insights."
• "Refine your process based on lessons learned from previous interviews."
•  "Identify the top problem and understand its impact on the target market."
• "Tie your solution's ROI to tangible numbers such as lost time and revenue."

Free Email Course

• How to Build a Profitable AI-Powered B2B SaaS Business for Less Than $750 - https://nxtstep.io/b2bsaas

Connect with Sean

• Subscribe to my YouTube Channel - https://www.youtube.com/@nxtstepsean
• Connect with me on LinkedIn - https://www.linkedin.com/in/sean-boyce/

Notes generated by Podcast Show Notes  (podcastshownotes.ai)