Join us on this captivating episode of the Lifelong Customer podcast as we dive into the fascinating world of B2B secret shopping with Leahanne Hobson, CEO at Alinea Partners. Discover how Leahanne and her team have revolutionized sales enablement, channel development, and strategic marketing for high-tech and telecommunications companies worldwide.

Leahanne takes us on a journey through the intriguing process of B2B secret shopping, where she reveals the meticulous methodology and extensive research involved. From analyzing ideal personas to examining technology landscapes and customer needs, Alinea Partners uncovers critical insights throughout the buying journey.

Learn how Leahanne's team navigates different sales engagement points, including search, social media, websites, pricing structures, and sales interactions. With over 190+ points of evaluation, they meticulously assess each company's customer experience, onboarding process, and post-purchase support. The resulting comprehensive report provides benchmarking, identifies areas of improvement, and offers actionable recommendations.

As we delve deeper into the conversation, Leahanne shares valuable lessons on building and scaling a company. Discover her unique approach to cultivating a flexible workforce of project-based entrepreneurs and the importance of nurturing and keeping high-quality talent engaged.

Additionally, Leahanne opens up about her journey as an influencer on LinkedIn and the pivotal role it plays in generating new business for Alinea Partners. She provides insights into creating engaging content, fostering meaningful connections, and leveraging the power of the platform to build relationships with clients.

Tune in to this episode and gain invaluable insights into the world of B2B secret shopping, entrepreneurial leadership, and leveraging LinkedIn for business growth.