The primary focus of our discussion centers on the evolution of rap music and the significant distinctions between its earlier manifestations and contemporary forms. We delve into the challenges artists faced in gaining recognition prior to the advent of widespread digital platforms such as YouTube, which have fundamentally transformed the landscape of music distribution. The dialogue further explores the dichotomy of artistic intent, contrasting those who pursue music primarily for financial gain with those who strive to create emotionally resonant art that endures through time. As we reflect on the underground roots of hip hop in cities like Toronto, we recount the burgeoning pride in local culture and identity that emerged alongside the rise of Canadian hip hop artists. Ultimately, we illuminate the ongoing struggle for authentic expression within an industry increasingly influenced by commercial interests.

Takeaways:

• The evolution of rap from its grassroots origins to today's digital platforms is significant.
• During the early 2000s, Canadian hip hop artists faced substantial challenges gaining recognition.
• Artists today have many platforms to showcase their work, unlike previous generations.
• The music industry has shifted focus from artistic expression to commercial success.
• American influence on Canadian hip hop has historically overshadowed local talent and creativity.
• Performing in diverse locations reveals the unexpected global appreciation for Canadian artists.

Links referenced in this episode:

• kneedeepentertainment.com
• source.com

Companies mentioned in this episode:

• Diddy
• Puffy
• Rascals
• Swollen Members
• Brass Monk
• Socks
• Cardinal
• Julie Black
• Virgin
• Knee Deep Entertainment
• Ice Cold
• Razel
• Mixmaster Mike
• Wyclef
• Wu Tang
• James Brown
• Beastie Boys