In this episode, I delve into the fascinating topic of lead generation and discuss ways to simplify the process. I'll share vital insights on optimizing back-end email automations, enhancing average order value through upsells, and maximizing the lifetime value of a customer. But remember, it's not just about generating leads; it's essential to understand your budget and determine how much you're willing to spend to acquire each lead. I'll also emphasize the significance of these strategies i...