In this episode, we are joined by Parima Ijaz, the Founder of Pure Parima, a luxurious bedding brand exclusively designing and producing top-of-the-bed 100% Certified Egyptian Cotton products and has been featured in CNN Underscored, Cosmopolitan, Martha Stewart, and Apartment Therapy. Due to the rarity and the costly expenses needed to produce pure Egyptian Cotton, many companies shy away or simply deceive the consumer. That is where Pure Parima tackled the issue head-on, producing purely 100% Certified Egyptian Cotton bedding products. Tune in to learn more!