In episode 3 of Tru Mentors, Derek Skubisz interviews Alex Corona, the powerhouse behind Corona Realty Group Inc. in the Chicagoland area. Alex shares his journey in real estate, from branding strategies to building a successful business. He also delves into the balance between work, family, and personal growth, highlighting the value of discipline and perseverance in achieving success.

Tune in to learn how embracing a distinct persona can set you apart in the competitive world of entrepreneurship.

TIMESTAMPS

[00:01:03] Branding in Real Estate Marketing.

[00:03:44] Importance of Branding and Colors.

[00:07:19] Hiring the Right Team.

[00:11:28] Rental Market During Pandemic.

[00:13:23] Urban Revitalization Opportunities.

[00:16:49] Budgeting in Real Estate Market.

[00:19:40] Homebuying Pitfalls and Evictions.

[00:22:46] Mentorship and Coaching Services.

[00:27:02] Importance of Going to the Gym.

[00:29:28] Mentorship and Personal Development.

[00:31:40] Being Hard on Employees.

[00:34:27] Tattoos and Perception in Business.

[00:38:22] Apex Business Association.

In this episode, Derek Skubisz and Alex Corona emphasize the importance of upholding consistency in all branding efforts. Alex emphasizes that every customer interaction, whether in the office or through marketing materials, should reflect the same level of quality and professionalism. This consistency fosters trust and credibility with clients, ensuring they receive a uniform experience each time they engage with the business.

Moreover, Alex's disciplined approach extends to mentorship and coaching. He not only mentors others but also seeks guidance from experienced individuals in various areas of his life. By prioritizing continuous learning and growth, Alex exemplifies the importance of self-improvement and adaptability.

QUOTES

• "When people come into our office, every single person gets the same exact treatment… You know, everybody's got the same script. And no matter who you deal with, I want them to have the most incredible real estate experience they ever received." - Alex Corona
• "It is success. It doesn't matter what it does. You could always do it no matter how busy you are. You heard it from the man, Alex." - Derek Skubisz
• “Managing people is not easy. And a lot of times you want it more for them than they want it for themselves. And it's hard because I see it in them and I'm like, ‘Man, if this person could just do a little bit more.’ And then the hard part is they're right there and then they give up and quit. And it's like, ‘Man, you were right there. If you would have just went a little bit further.’” - Alex Corona

SOCIAL MEDIA LINKS

Derek Skubisz

Instagram: https://www.instagram.com/derek_skubisz/

Facebook: https://www.facebook.com/people/Derek-Skubisz/

LinkedIn: https://www.linkedin.com/in/derek-skubisz-b015051a3/

Alex Corona

Instagram: https://www.instagram.com/alexcoronatheshark/

Facebook: https://www.facebook.com/CoronaRealtyGroup/

LinkedIn: