🔥In this episode, the panel discusses the pervasive truth problem within the detailing industry, focusing on the honesty and integrity of marketing claims. They explore the role of social media influencers in shaping consumer perceptions and the importance of transparency in product reviews. The conversation also delves into the complexities of pH levels in detailing products and the need for consumer education to navigate these claims. Ultimately, the panel emphasizes the necessity for brands to uphold integrity and for the industry to consider regulation to foster trust among consumers. In this engaging conversation, the speakers delve into the complexities of product claims, the integrity required from influencers, and the responsibilities of both brands and consumers. They discuss the challenges of maintaining honesty in reviews, the backlash that can arise from criticism, and the importance of transparency in the detailing industry. The conversation highlights the need for brands to under-promise and over-deliver, while also emphasizing the role of consumers in holding brands accountable for their claims.

⭐On this episode we have:

Reggie Cox - Labocosmetica.

Andreas Schwarzinger - Sonax, Youtube, Podcaster.

Karl Hampson - TCB Youtube Channel and Co-Host.

Andrew Fraser - TCB Brand Creator & Owner.