In this episode of the Pillr Unpacked podcast, Sumona discusses UW Medicine's new initiative to highlight the impact of the 340B program and share the multifaceted benefits of 340B in enhancing patient care and community health. She explains how the initiative was structured, the role of the 340B oversight committee, and the importance of creating a consistent narrative to share with various stakeholders. This initiative has allowed UW Medicine to showcase the significant benefits of the 340B program, such as providing substantial financial assistance for prescriptions, supporting specialized clinics for vulnerable populations, and enhancing overall patient outcomes. We invite you to learn from Sumona's first-hand experience and reach out to her with any questions as you consider rolling out similar initiatives at your Covered Entity.