Twin brothers.

A unique vision.

And a determination to create a global nature brand against all odds.

This is the remarkable story of Unyoked: hear from co-founder Cam about his unstoppable startup that has overcome bushfires, floods, and a pandemic to bring sustainable off-grid cabins to the world.

Key Takeaways

- Creating a category is a bold move that differentiates your startup from competitors and requires deep market understanding, a clear USP, and significant marketing efforts to educate consumers.
- Having a co-founder with aligned values and life stages is crucial for a harmonious relationship and the success of a startup.
- A startup journey will inevitably encounter challenges, and maintaining resilience and a problem-solving mindset is crucial in navigating and overcoming these obstacles.

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