💡 Learn what it takes to stand out in Content Marketing in this age of information overload from someone who has gone from 0 to 1 on Content Marketing.

Tune in our latest #BTSpodcast episode 👇

⭕ Episode 6: The Ins and Outs of Content Marketing

⭕ Guest: Akshatha Kamath (Head of Content Marketing, MoEngage)

⭕ Hosts: Arvind Parthiban (Co-founder & CEO, SuperOps.ai) & Varun Shoor (Founder & Ex-CEO, Kayako)

Also available to be streamed on:

https://spoti.fi/3LLJAaC

https://apple.co/36uzNWl

https://bit.ly/sbpodgoogle

🔔 Get notified when new episodes drop: https://bit.ly/sbpodsubscribe

#contentmarketing #media #marketing #SaaS

Key take aways:

4:04 The Evolution of the Org Chart

6:32 Content Creation Mix

8:46 Org Chart - Content Team

10:53 Customer content & Vertical content

12:51 OKRs and KPIs for Marketing Org

13:54 Content Metrics

16:10 Overall Marketing Team Structure

24:34 Content Cadence

26:05 Practice of Listening to Sales

30:39 Earned Media by World Economic Forum, NewYork Times, and Forbes

37:36 Thought Leadership Content Team

38:49 Thought Leadership Pillars

39:25 Data Stories

43:40 Magic of combining Product Marketing + Content Marketing

46:24 Standing out as a startup in the world of information overload

54:11 Your One Marketing Challenge

54:45 Rapid Fire