Interview begins: 08:39
Debrief begins: 48:25

Eric Shashoua is the founder and CEO of Zive, makers of the app, Kiwi for Gmail.

Kiwi for Gmail turns native Gmail into a full desktop application, dramatically upgrading the entire user experience, & adding features like default email client, multiple accounts, multiple windows, etc. 

We discuss:

• Ad: How to fully utilize the state and gift tax? (07:24)
• How CEO Eric Shashoua learned from VC’s about backing a company. (11:48)
• Starting on Zive’s product: Kiwi for Gmail. (20:38)
• Recommendations for Kickstarters pre-marketing a business (26:55)
• How Kiwi can make money (30:13)
• Kiwi for Gmail’s marketing strategy (43:20)

Zive was founded in 2013 and based in New York City, New York.

Learn more about Kiwi for Gmail: https://www.kiwiforgmail.com/

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This episode is sponsored by Taft, Stettinius & Hollister, a full-service law firm known for assisting entrepreneurs across the Heartland.

Learn more about or get in touch with Taft: https://www.taftlaw.com/
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