“Your brand is going to evolve. Your business is going to evolve.”

–Barb Pritchard

Summer is a great time to update your brand, and I’m talking with Barb Pritchard, a brand strategist and intuitive designer about what that really looks like.

We talk about why you want to be consistent across platforms — but you brand is more than fonts and colors. You are a big piece of your brand and need to show up visually and in words.

And while you might want to redo your website and be done, your business and your brand are going to continue to evolve. This season is a great time to see what’s working and what’s not.

We talk about: 

• Oracle cards and following breadcrumbs — yes, intuition as a business guide
• How following formulas doesn’t feel natural — and what happens when you really show up as you
• Learning to talk naturally about what you do
• Thinking about how you want people to feel when they interact with your brand
• Why brand photos matter so much
• Changing one small thing at a time to see what resonates with your audience

ABOUT BARB

Barb Pritchard, the creative force behind Infinity Brand Design, is a visionary brand strategist and intuitive designer with over 20 years of experience. Specializing in an empathy-first approach, she empowers spiritual entrepreneurs and shapes transformative brands, aligning mission-focused businesses with their soul clients. Leveraging her vast experience with Fortune 100 & 500 companies, Barb fuels growth and authenticity in impactful, heart-centered ventures. As the driving spirit of Infinity Brand Design, Barb is also an acclaimed author, speaker, and advocate for living a purpose-filled life, finding joy in global exploration, cultural immersions, and nurturing connections.

LINKS

• https://www.infinitybrand.design/
• https://www.facebook.com/ImBarbPritchard
• https://www.instagram.com/infinitybranddesign
• https://www.pinterest.com/infinitybranddesign/
• https://www.linkedin.com/in/barbpritchard/

DOABLE CHANGES

At the end of every episode, we share three doable changes, so you can take what you've heard and put it into action. Change comes from action. 

Doable changes are things that you can add into your life, one at a time to make micro shifts and really create a ripple effect that will create a big change over time. Choose one that really piques your interest and roll with it. 

Here are three Doable Changes from this conversation:

• MAKE A SMALL CHANGE. If you aren’t getting the results you want, try changing a few words or one photo. See if you get a different reaction. Sometimes a tiny change can shift the effect dramatically.
• KNOW YOURSELF FIRST. Do you know: What lights you up? What do you want to do? What are you here for? What is your passion? The answers to these questions are essential for talking about yourself clearly.
• BOOK PHOTOS. Book a photographer for brand photos. Someone else can help show, visually, who you are. Even if you don’t like being in pictures, you’ll want good ones of you — headshots but also you in action at what you do.