Here's what you need to know today in the business of podcasting. <a href="https://podcasters.spotify.com/resources/news/podcaster-product-updates-2023" target="_blank" rel="noreferrer noopener">Changes coming to Spotify for Podcasters</a><a href="https://rainnews.com/podcastone-readies-public-offering-in-september/" target="_blank" rel="noreferrer noopener">PodcastOne readies public offering in September</a> by Brad Hill<a href="https://www.marketingbrew.com/stories/2023/08/17/product-placements-can-drive-searches-and-purchases-research-finds" target="_blank" rel="noreferrer noopener">Product placements can drive searches and purchases, research finds</a> by Kelsey Sutton<a href="https://gizmodo.com/frozen-3-podcast-disney-abc-anna-elsa-1850761875" target="_blank" rel="noreferrer noopener">Frozen's Story Will Continue In a New Podcast</a> by James Whitbrook

Here's what you need to know today in the business of podcasting. Changes coming to Spotify for PodcastersPodcastOne readies public offering in September by Brad HillProduct placements can drive searches and purchases, research finds by Kelsey SuttonFrozen's Story Will Continue In a New Podcast by James Whitbrook

Here's what you need to know today in the business of podcasting. <a href="https://podcasters.spotify.com/resources/news/podcaster-product-updates-2023" rel="noopener noreferrer">Changes coming to Spotify for Podcasters</a><a href="https://rainnews.com/podcastone-readies-public-offering-in-september/" rel="noopener noreferrer">PodcastOne readies public offering in September</a>&nbsp;by Brad Hill<a href="https://www.marketingbrew.com/stories/2023/08/17/product-placements-can-drive-searches-and-purchases-research-finds" rel="noopener noreferrer">Product placements can drive searches and purchases, research finds</a>&nbsp;by Kelsey Sutton<a href="https://gizmodo.com/frozen-3-podcast-disney-abc-anna-elsa-1850761875" rel="noopener noreferrer">Frozen's Story Will Continue In a New Podcast</a>&nbsp;by James Whitbrook

Updates to Spotify for Podcasters, PodcastOne to go public, & more

The pace of change the podcast industry is undergoing is staggering. The implications for podcasters, hosting providers, podcast listening app developers, and advertisers and agencies are enormous. And so is the growth potential. Presented as a companion to the weekly newsletter of the same name, our podcast provides you with direct access to our narrated articles, interviews with industry experts, bleeding-edge research, and can't miss industry news recaps. That Sounds Profitable, right? Assumptions and conventional wisdom will be challenged. Easy answers with no proof of efficacy will be exposed. Because the thinking that got podcast advertising close to a billion dollars annually will need to be drastically overhauled to bring in the tens or hundreds of billions of dollars podcast advertising deserves.

Share Updates to Spotify for Podcasters, PodcastOne to go public, & more

Sign up to save your podcasts

Updates to Spotify for Podcasters, PodcastOne to go public, & more

Updates to Spotify for Podcasters, PodcastOne to go public, & more