Upgrade Pack, a London, UK-based provider of a travel upgrade platform, raised £1.75m in new funding.

The funding increased Upgrade Pack’s market cap to £23m 18 months after being established.

Led by CEO Craig Unsworth, Upgrade Pack provides an app that offers exclusive flight and hotel upgrades as part of a loyalty-based membership.

Upgrade Pack is exclusively distributed through banks and credit card issuers as a premium customer reward, and through corporations as an innovative employee benefit.

The company will launch its platform this year after onboarding its first banking client, which will roll out the app to its high-net-worth (HNW) customers. | To read full story, visit https://startuparound.com/read/1580583610.0477626/Upgrade-Pack-Raises-£1.75M-in-New-Funding-Round?ref=audio_experience