In this episode, Tom Lydon sits down with Emily Binder, marketing futurist and founder of Beetle Moment Marketing, to explore what it really means to build a personal virtual brand. 

Emily shares practical tips on:

• The best platforms for building trust and visibility

• Why being in-person still matters (especially when you’re young)

• How to get started with content — even if you're unsure

• The power of showing your human side in an AI-driven world

Whether you're a novice creator, seasoned pro, or simply curious about where branding is headed, this episode delivers.

Timestamps:

(0:00) Welcome

(0:50) Who Is Emily Binder?

(2:20) How Do You Define A Brand

(3:30) Embracing Virtual Communication + The Return To The Office

(6:15) Being In Person Is Important When You’re Young

(7:07) Committing To Your Personal Brand 

(9:45) Dress For The Job You Want

(11:11) Leveraging Social As A Professional

(14:10) The Best Social Platforms For Professionals

(16:45) YouTube vs. Instagram

(17:57) Getting Started On Social

(21:00) Texting vs. Email

(23:18) Differentiating Yourself with AI

(29:23) The Human Touch Matters More Than Ever

(30:00) Virtual Brand Breakthroughs

(32:05) The Negative Effects of Technology

(34:15) Meeting Online Friends IRL

(37:25) Maintain An Abundance Mindset

Links:

Emily’s Website

Emily’s Mini Podcast

Beetle Moment Marketing

Emily’s Tech and Gear Checklist  

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