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April 24, 2024

Upper management’s job

1 minute

As a senior executive there are two primary areas where you can help your design org. The first is to understand and respect the processes that they’ve put in place. The second is to help make sure that the things that they are shipping are of the highest quality.

Now there are a couple of things to keep in mind when you’re sharing feedback with designers:

First, you need to share it in the right channels and with the right tone.

Your feedback should stay focused on the designs themselves and not the designers.

It’s helpful if you can be explicit about whether something is a suggestion or whether it’s a mandate.

If you’re listing out a lot of things, it can be helpful if you bucket them into priority. So make a group that are high priority in your mind, a group that are medium priority, and a group that are low priority.

And it’s helpful if you are explicit about any deadlines that need to be met.

You play a bigger part than you think in helping your design leads establish a culture of trust.

Conversely, your actions can lead to a culture of micromanagement. And a culture where fear of failure abounds and creativity is stifled.

Next – Manager’s job

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By Dave Martin