Imagine being a person who doesn't know his or her potential? Or a brand, a company, an organization that hasn't realized its greatest place in the world. Powered by the ideas, systems and thinking created by Sally Hogshead, the author of the New York Times best selling book Fascinate, there a movement is underway to change this. Join Sally and I for a conversation about how to fascinate...it's well, fascinating. For more ideas on Uprising and movements, cultural movements and movement marketing, follow Uprising!!! on Facebook. We’ll continue to publish brand-new columns on a regular basis. Hey, do us a favor and please give Uprising!!! a review on iTunes. Scott Goodson is the author of best-selling book 'Uprising: how to build a brand and change the world by sparking cultural movements,' available on Amazon.com. Scott has helped create and build some of the world's most iconic brands. He is founder of StrawberryFrog the world's first movement marketing agency.