Tim Brown is igniting a movement for your feet, blowing up the shoe businesses with super comfy wool and in the process is sparking a global movement for change. Tim is the co-founder of Allbirds, fighting to prove that comfort, good design and sustainability don’t have to be mutually exclusive. And this is a fight they're tackling with an army chest of $27.5 Million funding capital led by Tiger Global Management. The soul of the Allbirds movement is standing for better shoes in made in a better way, fueled by a belief that the shoe industry needs to focus less on flash and more on thoughtfulness. For more ideas on Uprising and movements, cultural movements and movement marketing, follow Uprising!!! on Facebook. We’ll continue to publish brand-new columns on a regular basis. Hey, do us a favor and please give Uprising!!! a review on iTunes. Scott Goodson is the author of best-selling book 'Uprising: how to build a brand and change the world by sparking cultural movements,' available on Amazon.com. Scott has helped create and build some of the world's most iconic brands. He is founder of StrawberryFrog the world's first movement marketing agency.