Is mom a bad word? Today a look at the rise of the new women's movement in the advertising, marketing and media space. Specifically making a stand against mom bias in the workplace. Joining me today is Lisen Stromberg, consultant with the 3% conference. For more ideas on Uprising and movements, cultural movements and movement marketing, follow Uprising!!! on Facebook. We’ll continue to publish brand-new columns on a regular basis. Hey, do us a favor and please give Uprising!!! a review on iTunes. Scott Goodson is the author of best-selling book 'Uprising: how to build a brand and change the world by sparking cultural movements,' available on Amazon.com. Scott has helped create and build some of the world's most iconic brands. He is founder of StrawberryFrog the world's first movement marketing agency.